Beauty comes in all shapes, sizes, and colors. Yet, for too long, the fashion industry has catered to only a narrow range of body types and skin tones. But that's changing thanks to a new wave of inclusive brands committed to redefining beauty standards.

In this blog post, we'll introduce you to five such brands that are leading the charge toward more inclusive and diverse fashion. From sizes ranging from petite to plus-size, and including all shapes and sizes in their model selection, these companies offer something for every body type. So if you're looking for fashion that celebrates your unique beauty, then keep reading! These five brands are changing the game for women everywhere.

The importance of inclusive fashion and body positivity

Inclusive fashion and body positivity are not just buzzwords, they are important movements that promote acceptance and self-love for all body types. Inclusive fashion means designing clothes that cater to a wide range of sizes, shapes, and abilities. It's important because it helps people feel seen and represented in the fashion industry. Body positivity is about embracing your body as it is, regardless of societal beauty standards. It's essential because it encourages people to love themselves as they are and not feel pressured to conform to unrealistic expectations. Together, inclusive fashion and body positivity create a more accepting and diverse world where everyone can feel confident and beautiful in their own skin.

5 inclusive fashion brands committed to redefining beauty standards

Inclusive fashion brands are on the rise, and they're committed to redefining beauty standards by creating clothing that is accessible to all. Here are five inclusive fashion brands that you should know about:

• Universal Standard: Offers sizes 00-40 and focuses on using high-quality materials for all body types.
• Chromat: Celebrates diversity and inclusivity with their bold and colorful designs, catering to a wide range of body sizes and shapes.
• Aerie: Known for their commitment to body positivity, Aerie offers a range of sizes and styles that celebrate real women's bodies.
• SmartGlamour: This brand offers customizable clothing options so that everyone can feel confident and comfortable in their own skin.
• Savage X Fenty: Created by Rihanna, this lingerie brand celebrates diversity and inclusivity with their wide range of sizes, colors, and styles. These brands prove that fashion truly can be for everyone.
• Angelique Lingerie: This plus size lingerie company founded in 2005, firmly believes that every individual should feel self-assured and appealing, regardless of their clothing measurements. The brand has gained a reputation for its comprehensive range of lingerie, hosiery, swimwear, costumes, and sleepwear that caters to both standard and plus-sizes.

Savage X Fenty by Rihanna: embracing diversity in size, race, and gender identity 

Savage X Fenty by Rihanna is a lingerie brand that has been making waves for its commitment to embracing diversity in all forms. From featuring models of different sizes, ethnicity, and gender identities in their campaigns to offering a wide range of sizes and styles, Savage X Fenty has become a beacon of inclusivity in the fashion industry. Rihanna herself has spoken out about the importance of representing all types of people in her brand, stating that everyone deserves to feel sexy and confident in their own skin. By embracing diversity, Savage X Fenty is not only setting a new standard for lingerie brands but also inspiring individuals everywhere to embrace their unique beauty and celebrate what makes them different.

Aerie Real by American Eagle: featuring unretouched models and promoting body positivity

Aerie Real by American Eagle is a refreshing change in the fashion industry. By featuring unretouched models of all shapes and sizes, they are promoting body positivity and inclusivity. This campaign sends a powerful message to young people that they are beautiful just the way they are, without needing to adhere to impossible beauty standards. It's inspiring to see a brand taking a stand against the unrealistic expectations that have been perpetuated by the media for so long. Aerie Real encourages us to celebrate our bodies and embrace our individuality, which is something we should all strive for. So next time you're shopping for clothes, consider supporting a brand that values real beauty and inclusivity like Aerie Real by American Eagle.

Universal Standard: offering sizes ranging from 00 to 40 for a more inclusive range 

If you've ever struggled to find clothes that fit just right, you're not alone. That's why Universal Standard is changing the game with their inclusive range of sizes, offering options from 00 all the way up to 40. This means that no matter what your body type or shape, you can find stylish and comfortable clothes that make you feel confident and beautiful. Universal Standard is committed to providing high-quality clothing that fits and flatters all body types, and its dedication to inclusivity has made them a beloved brand among fashion lovers everywhere. So why settle for anything less than the perfect fit? Give Universal Standard a try and see how they can help you look and feel your best.

Chromat: celebrating diverse bodies through unique designs and creative campaigns

Chromat is a fashion brand that is all about celebrating diverse bodies through unique designs and creative campaigns. Their collections are designed to fit a wide range of body types, from petite to plus-size, and their runway shows feature models of all shapes, sizes, and backgrounds. Their inclusive approach to fashion has earned them a dedicated following of fans who appreciate their commitment to diversity and body positivity. In addition to their clothing line, Chromat also creates thought-provoking campaigns that challenge traditional beauty standards and highlight the beauty of diverse bodies. It's no wonder that they have become one of the most talked-about brands in the fashion industry today.

SmartGlamour: an affordable, inclusive clothing line representing all sizes

Looking for a clothing line that is affordable, inclusive, and represents all sizes? Look no further than SmartGlamour! Founded by designer Mallorie Dunn, SmartGlamour offers a wide range of clothing options for women of all shapes and sizes. From everyday basics to special occasion wear, their collections are designed to make everyone feel confident and beautiful. What sets SmartGlamour apart is its commitment to inclusivity – they offer custom sizing at no additional cost, ensuring that every woman can find the perfect fit. Plus, their prices are reasonable, making it easy to build a wardrobe that you love without breaking the bank. Trust us, once you try SmartGlamour, you'll never want to shop anywhere else!

Angelique Lingerie: An American company helping everyone to feel confident and attractive.

Angelique Lingerie is an American company that prides itself on providing everyone with the opportunity to feel confident and attractive in their own skin. Offering a wide range of lingerie, including plus size options, they believe that beauty comes in all shapes and sizes and their models represent that. With their commitment to quality and comfort, Angelique Lingerie has become a go-to destination for those looking to spice up their intimate wardrobe. And with their dedication to inclusivity, they have helped countless individuals feel empowered and confident in their bodies. So whether you're looking for something sexy or just want to treat yourself to some new lingerie, Angelique Lingerie has got you covered.

BAACAL Designer clothes for the true majority by designer Cynthia Vincent

BAACAL is a designer label created by designer Cynthia Vincent that represents the true majority sizing for North American women. Her unique designs are available in sizes 10 to 21 online on the BAACAL website and in higher-end plus-size fashion boutiques. Cynthia has been an advocate for size-inclusivity for years and had a hard time getting retailers to carry extended sizes and in 2019 she launched BAACL to make it happen. If you are looking for quality cut blazers don't miss checking out BAACAL online. Jackets, blouses, pants, and kaftans for every true majority women's closet.

Tips for supporting inclusive fashion brands and promoting body positivity

Look for brands that feature diverse models and offer a wide range of sizes

When it comes to shopping for clothes, it's important to look for brands that value diversity and inclusivity. This means seeking out brands that feature diverse models of all shapes, sizes, and backgrounds in their advertising campaigns and on their websites. Additionally, it's important to look for brands that offer a wide range of sizes, so that everyone can find clothes that fit comfortably and make them feel confident. By supporting these types of brands, you are helping to promote inclusivity in the fashion industry and sending a message that everyone deserves to feel beautiful and seen. So next time you're looking to update your wardrobe, consider checking out some of these amazing brands!

Share your support on social media and with friends/family

Sharing your support for a cause or organization that supports body positivity and diversity on social media and with friends and family can make a big difference in raising awareness and generating support. By sharing information about the cause, posting updates about events or fundraisers, or simply expressing your own personal support, you can help spread the word and encourage others to get involved. Plus, it's a great way to connect with like-minded individuals who share your passion for the cause. So don't be afraid to speak up and share your support on social media or with those around you – every little bit helps!

Challenge traditional beauty standards and celebrate individuality

It's time to challenge traditional beauty standards and celebrate individuality! For too long, society has placed unrealistic expectations on what it means to be beautiful. But the truth is, beauty comes in all shapes, sizes, and colors. By embracing our unique features and celebrating our differences, we can create a more inclusive and diverse world. So go ahead and rock that bold lip color or embrace your natural curls. Don't be afraid to stand out from the crowd and show off your true self. After all, there's nothing more beautiful than being confident in who you are. Let's challenge traditional beauty standards together and pave the way for a more accepting and inclusive future!